A reader with the novel numerical but carceral name of New Number Two, makes the following remarks:
Modern advertising is designed to make you want a product regardless of whether the product has any merit or not, as such, it often will not even attempt to explain the merit of a product anymore (old advertisements did). I will give an example. The advertisement showed a supermodel, dressed in a gauzy white dress, with a backdrop of a garden full of flowers, swinging on a swing. That went on for a while, then presented the name of the product, three musketeers candy bar. Not once did they show the candy bar or talk about it’s merits or why you would want one.
He concludes:
If your “news” article starts out with graphic and emotional description, an emotional little story, you are being lied to, expect the whole thrust of the article to be selling you a lie.
To which all, I say, bravo, and hear, hear.
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