We turn to the question of how to undo the corruption afflicting Wall Street, Big Tech, and the Corporate Culture in general, which is gathered under the general heading of the Marketplace.
Of the several battles in the Last Crusade, this is the least difficult to wage and the most difficult to accomplish, and that for two reasons. It is also, of all battles, the one where we are most likely to betray ourselves, and sabotage ourselves.
The battle for the marketplace is not difficult to wage, because, despite all appearances, those who gain wealth from the free market are the servants, not the masters, of their customers. To be specific, they are servants of the customer’s will, as expressed by their customer’s money.
All we need do to bring them to heel is to express our displeasure by withholding our patronage. They must do as bid, or go broke, when patronage dollars will flow toward merchants less displeasing to the general will of the patrons.
The two reasons why withholding our patronage is difficult are, first, oft we cannot, and second, oft it is futile when we do.
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